This is a listening project dedicated to 90s hip hop mixtapes. Heard the way they were meant to be heard: on cassette, front to back.

This isn’t about ranking classics or rewriting history. It’s an appreciation for the tapes that lived in our Walkmans, car decks, and boom boxes. The ones that got played until the label peeled, the ones that got rewound, flipped, and eventually worn out.

Flip to the B-Side exists to spend time with those tapes again. To sit with the chops, the blends, the freestyles, and the exclusives. It’s not about crowning winners; it’s about remembering what it felt like when hip hop truly lived on tape.

The act of flipping to the B-side was always a physical necessity, but it also represented something more. Mixtapes were the alternative. They were the literal B-side to the polished, radio-ready machinery of albums and singles. They carried the raw energy: unreleased tracks, deep cuts, and freestyles that weren't groomed for the mainstream. You couldn’t just find them on a shelf; you had to hunt them down.

That idea still matters. In a world of streaming and instant access, flipping to the B-side is an act of defiance. It’s an invitation to return to the physical experience. A return to the patience, the context, and the discipline of listening all the way through.

Let’s Flip to the B-Side.